The technical sales staff is specialized in technology products, and they need to have advanced levels of knowledge in science and technology, so they can promote and sell these specific types of products and services, show how they work, and encourage the customers to come back for more. They also need to get in touch with current clients, ask them if they are satisfied with the product, but also to attract new customers. Sometimes they even have to visit the potential customers to present how some products work. Also, it’s not enough just to know about the tech aspects of the product. These people must be trained to understand what the clients want and need, but also to be ready to provide a particular service, update them with the newest technology, negotiate the conditions of the deal, and finally, successfully close the sale. So, that means they will have to create a complete documentation of the whole process.
Seems like a very demanding job to do? It is! And that’s why not everyone is eligible to be a technical sales agent. They have specific targets and need to track down the interest and focus more on customer support. You can find them in tech stores. If you’ve visited one tech store, you know what we are talking about. But, do you know that behind that, there is a long process of recruitment, that includes plenty of tests and interviews, until the company is sure they need to hire that person.
The most relevant university degree is in IT or computer science, but also business and marketing. They can have a postgraduate degree with these things combined, but also to maintain a good sales score, so they can have relevant references when they will be on a job hunt next time.
According to Culver Careers, if your company needs this specific type of professional, you may need to hire a recruitment service to spot the technical sales talent you are looking for. In general, these people should have perspective skills, be informed about new products and technologies, and be goal-oriented. Technical knowledge is highly demanded, and surely it’s pretty difficult to find a person that meets all the requirements. That’s the moment when you need to hire a reliable recruitment agency. They are great for so many reasons, and here are a few things you need to look for when hiring them:
HR experts know how to spot professionals from different profiles. They have a large database of people who are eligible to work specific jobs. Their clients are the companies who need that staff, and the recruitment services should connect them with experienced and skilled people, so the whole process will be shorter than usual. They can find the representatives, engineers, or even tech veterans in order to help you in this process, and you can choose between these people, to find who will fit the best at that position. But, before you do that, just take a look at their portfolio. Check the names on social media, to see if they are legit and relevant. After that, you can hire the service and be sure you will get the best result.
Look for more companies and get the best offer
Outsource recruiters are very helpful because you pay them once for their service, and they do their best to find the right candidate for you. But, you don’t need to stick to one specific agency. Ask for offers at more places, and ask them to tell you what they cover in the service. You can work together with the managers and other employees until you decide which agency to hire for this purpose. That’s one of the best ways to create an exceptional technical sales team.
Know the responsibilities and salary
No agency will accept working for you if you are not specific with your demands, the responsibilities the employee will have, and of course, the salary. Keep in mind that a lot of people will show their professional potential if you offer them a competitive salary. On the other hand, the agency will do their best to find the person you want, but if the salary is too low, you may get a beginner or inexperienced person, who is not still ready to take that job.
They have a lot of recommendations
If you know someone who got a job through them, or a lot of people are talking about how good they are, then you can give that recruitment agency a chance. It can be your first time working with them, but also if you were good with them previously, you can hire the same service again.
Explain the hiring needs
In order for the agency to find the right person for you, you need to explain what do you really need, so they can search the criteria in their database, and filter out the best candidates for you. You have to give them the exact input, so they can give back the needed output. The technical sales staff is an important chain in your company, and it’s worth investing in them. If you don’t have experience in recruiting people, leave that job to the professionals, and get all the benefits from that.
The final thoughts
Even though it can take some time, and you will have to spend more money, if they choose the right person for you, you will be able to make better profits, thanks to them. As we said, tech sales employees are very important, because they are the first to get in touch with the clients. If the client gets a great impression from them and they are satisfied with the products and services, they will anyway come back for something else.
That’s why it’s very important to choose your employees carefully, especially if you need to target a specific group of clients, and you want to motivate them to come back to you, for more. Choose your agency wisely, and you will have the best team with you.