Writing things has always benefited brands to elucidate things that they are representing on their website. Through content that has been written, developers push out the knowledge that they have acquired to people who are there to learn. Therefore, writing text will inevitably survive forever, but if you want your website to gather loads of traffic and get into the psyche of your prospect, then adding visuals will be the right choice. And, this is why we are going to talk about why most companies prefer to involve visuals in their content, down below.
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Humans can capture visual data faster
Humans are considered visual beings because they can perceive certain things 60,000 times faster with visuals than texts. Therefore, proper visuals with information brands can help the audience to understand faster and memorize the perceived information longer. Even a general reader won’t consider anything that is mundane.
According to statistics, social media platforms that focus on visual elements are on the rise, like Instagram, Pinterest, etc. Some statistics also proved that on platforms like Facebook, the visual images or video elements gather 65% more engagement than text. At the same time, tweets with images and videos get 150% more retweets than plain text tweets.
Grab your customers attention
There are billions of pieces of information pushed out to the audience every day. Even the competitors of certain brands with a similar objective that is of attracting the audience are implementing newer ways to get a conversion. So, to stand out from them, you need to involve visually rich elements that are not lagging the website’s loading but are informative as well.
People tend to remember things that they have seen because visual stimuli create emotional responses that help in making memories. These memories will help in having a long-lasting position of your content to the prospect.
Types of visual elements
Now that the benefits of visual elements are clear, let’s talk about the best visual elements to implement:
Certain techniques should be followed while using images on content. It is recommended to use images at the beginning of articles, which must be relevant to the article. Moreover, it is better to break the monotony of continuous text by adding images in between. This increases the chances that the readers will end up reading and scrutinizing everything till the end.
If a brand is targeting B2C business, then adding visual images is mandatory. Images can be deliberately found on the internet, which will be copyright-free and of high quality.
Content creators around the world are buying high-priced laptops, DSLRs, and other systems only to create a video on certain things. Videos are already a big thing in the framework of the internet. Therefore, it is recommended to involve videos in your content, as that can engage your prospects more intricately while adding a push to your marketing campaigns.
Videos have the potential to demonstrate more about products or services; most of the people in 2021 try to YouTube certain things on that platform before making any purchasing decision. Therefore, brands can visualize the value of their products which increases the chances of a successful purchase.
The usage of infographics has been on the rise these days because it holds the ability to solve complex things while being exciting, engaging, and simple. It is on the rise because Graphics are good for making things comprehend but on enough for explaining things, and the case is reversed for text. Henceforth to counter both these problems, infographics can be used which are also visually appealing that raise the chances of being shared on social media platforms.
Publishing a separate downloadable presentation also works if the content is too big to elucidate through infographics. From citing the sources to designing it suitably while keeping the overall content sober and less confusing, this is what is recommended.
- Memes & GIFs
If the target audience of the website targets young people, it will be good to involve in the blend of memes and GIFs. All of these can be used as a part of ‘comic relief to keep the readers entangled in the content.
These kinds of visuals are ideal for simplifying the complicated set of words and making things easy to comprehend.
How to create the best visual content strategy?
The most arduous task for every content marketing team is on inducing the visuals into the content. This is why it is critical to keep in mind that every kind of visual would not lay a similar impact, some may damage, and some may be advantageous. It has also been seen that people who have overused visuals without correct knowledge ended up creating damage. Therefore, the only way to gain a whopping amount of result is by making the right strategies:
- Putting in the featured photo at each content
It is just a general practice of including photos at the top of the article before its beginnings. This gives an overview of the type of article it is about. It is also important to make sure that that the featured photo is relevant to the article that is posted below.
- Placing visuals after every 300-400 words
A fully informative or productive content generally consists of words ranging between 1500-2000. Only adding a single featured photo at the top of the article will not be enough. Therefore, try adding images or graphics, or videos in between every 300-400 words. Therefore, it will not bore the readers and instead will keep them entertained.
- Stirring up with different types of visuals
As mentioned earlier, only adding images in the contents will not be enough. So, the articles must be engaging, and they should have videos, infographics, presentations as well as charts. This helps in diversifying the content and helps in making it more appealing.
So, without spending heavy bucks in the production process, the involvement of visual graphics can be truly beneficial for continuously engaging people. This makes users stay longer on the page, and that massively benefits in raising the sales figure.