Starting a WooCommerce store can be challenging and pretty scary. Your competition is fierce and you are outnumbered by millions but that does not mean that you cannot succeed in this field. If you want to expand your brand and if you want to create a store that is going to be remembered, then you need to keep on reading. Here, we are going to give you some tips that you need to know before starting your WooCommerce online store.
1. You need to pay attention to the design
The number one thing you need to do before you start your brand is to find the right theme and the proper design. When we think about this, we need to remember that this is more than just the colors or where the categories are going to be placed. You need to make your store user-friendly and you need to find a way to keep your potential customers browsing and buying. The whole look needs to be simple yet engaging and you need to help them find all the things they need and much more. Once you find the formula for making an engaging design and choosing the right theme, everything else is going to be easier.
2. Make sure you use the right photos
Chances are, many of your competitors are going to offer similar goods on their pages, and you need your audience to choose you over them. We are all visual creatures, so you need to give your clients what they want. Make sure you create unique photos and preferably videos and feature them on your page. By investing some extra time and money into professional photography you are going to set a defender between your store and everyone else’s. Make sure you do this before you start your brand, so you don’t end up changing all the images in the future.
3. You cannot do everything manually
When you start your WooCommerce online store, chances are, there are going to be hundreds, if not thousands of products that you will need to add. You can choose to do this by hand, and waste days and even weeks in the process, or you can choose to do it automatically. On the same note, you can also choose to add users’ products to your page, and that way, you can expand your brand even further.
You can check out the Booster Plus WooCommerce plugin and see how this toolkit can help you with your products and brand, and how you can make your customers happier.
4. Don’t forget that content is more than item description
You need to remember that when creating your platform, you need to focus on more than just the description of the goods you offer. Many brands make the same mistake of just listing specifications and wonder why so many users choose their competitors. When creating your page and when exploring marketing, you need to keep your customers engaged by creating the right content. For this, you can rely on a WooCommerce plugin, or you can talk to an expert that will help you with the process.
5. The plugins you use will make a difference
No matter which platform you choose to build your store on, you can use a WooCommerce plugin. One of the worst mistakes that you can make is investing in plugins you don’t use, or getting all the free ones that you can find. You need to be smart about them, and you need to know which ones are going to make your site faster and better, and which ones are going to put too much strain on it. Make sure you back everything up before you try a new plugin, and check how much you use them every month.
6. SEO will help you out a lot
One important thing to remember is that when creating all of the content you have, you will need to implement search engine optimization. This way, you will be able to get clicks and views without putting too much money or effort into marketing, and you can get organic customers just with SEO. You can choose to do this on your own, or you can just hire SEO experts, who will know how to do it properly and how to pay attention to even the smallest details.
7. Your brand needs to be remembered
When building your WooCommerce online store you need to remember that you have millions of competitors. There are going to be thousands of other stores that sell the same or similar items, so you need clients to remember your business. Tell them your brand’s story and let them know why they should choose you instead of anyone else. You can share your message and your goal everywhere on your page without being too much and without disturbing your end-users.
8. Don’t forget to implement coupons and wishlists
Finally, you need to implement other items that will draw customers to shop in your store. Sometimes we want to just browse in an online store, but that does not mean that we will not purchase the items that we saw months ago. You need to let your clients save the items that they liked and that can be done with a wishlist. On the same note, you want to encourage them to choose your brand instead of your competitors, and the easiest way to do that is to allow them to use discount codes, coupons, or vouchers. This will decrease their bill but it will add to your profits in the long run.
As you can see, there are a lot of things you need to keep in mind if you want to start and run a successful WooCommerce online store, and you can do that with the right plan, strategy, and plugins. The booster plus plugins can help you out when it comes to products, prices, and labels, and you can explore other options if you want to make your site more attractive and easier for your users to find their way around.